PUBLICATIONS---Stephan H. Haeckel
"Designing a Business from the Customer Back: A Post-industrial Management Competence," Chapter 39 in Does Marketing Need Reform? Fresh Perspectives on the Future, Jagdish N. Sheth and Rajendra S. Sisordia, editors, 2006, M.E.Sharpe, Armonk, NY and London England.
“Making Meaning Out of Apparent Noise,” in Long Range Planning, April, 2004, Special Issue of articles from May 4, 2003 Wharton Conference “Peripheral Vision: Sensing and Acting on Weak Signals,” Vol 37/2 pp 181-189.
“Technologies of History,” IBM Research Conference on ‘The Co-evolution of Business and Technology Innovations, September, 2003. http://www.almaden.ibm.com/coevolution/pdf/haeckel_paper2.pdf
“Leading On Demand Businesses – Executives as Architects,” IBM Systems Journal, Vol 42, No 3, 2003, pp 405-413
“How to Create and Lead an Adaptive Organization,” CIO Insights, Vol X No X, July, 2003, pp xxx-xxx. http://www.cioinsight.com/category2/0,3960,81,00.asp
“Adaptive America,” ABInsights, April 2003. [Download available from Library Page.]
“How to Lead the Customer Experience,” with Lewis P. Carbone, and Leonard L. Berry, Marketing Management, January/February 2003, Vol. 12, No. 1 pp 18-23.
“What to Do When You Can’t Plan,” ABInsights, March 2002. [Download available from Library Page]
"Managing the Total Customer Experience," with Leonard L. Berry and Lewis P. Carbone, Sloan Management Review, Spring 2002, Volume 43, Number 3, pp 85-89.
“Managing Knowledge in Adaptive Enterprises,” Chapter in Knowledge Horizons: The Present and the Promise of Knowledge Management, edited by C. Despres and D. Chauvel, Butterworth-Heinemann, 2000.
“Beyond Demand Forecasting: Sense-and-Respond Organizations Don’t Predict What You Want -- They Know it Earlier,” 2000. [Download available from Library Page]
Preface to The Process Centered Enterprise: The Power of Commitments, G. Pall and L. Kelley, CRC Press - St. Lucie Press, 1999
Adaptive Enterprise: Creating and Leading Sense-and-Respond Organizations, Harvard Business School Press, 1999. http://www.amazon.com/exec/obidos/ASIN/0875848745/qid%3D970279348/sr%3D1-1/103-5407897-6111009
“The Premise and Promise of Sense-and-Respond,” Knowledge Directions: The Journal of the Institute for Knowledge Management, Volume 1, Spring, 1999.
“Mapping the Mind: Managerial Implications, Mind of the Market: Introduction to Neuroscience, Primer One, 599-001, Harvard Business School, 1998.
“Beyond Competition,” Think Leadership Magazine, Vol. 3 No. 2, IBM Corp., 1998.
“About the Nature and Future of Interactive Marketing,” The Journal of Interactive Marketing, John Deighton and Rashi Glazer, editors, Winter, 1997-8.
"Making a Virtual Organization Work," in Zurich Insurance Management Review, June 1997 (With Karen Stephenson).
Preface to Reflections on The Futures of Marketing, Lehmann, D., and K. Jocz, editors, Marketing Science Institute, 1997.
“Perspective on the Future of Interactive Marketing,” Harvard Business Review, Vol. 74, No. 6, November-December, 1996.
“Managing By Wire: Using IT to Transform a Business from “Make-and-Sell to Sense-and-Respond," in Competing in the Information Age: Strategic Alignment in Practice, J. Luftman, editor, Oxford University Press, 1996 (With Richard L. Nolan).
"Adaptive Enterprise Design: The Sense-and-Respond Model," Planning Review, Vol. 23 No. 3, May-June 1995.
"Engineering Customer Experiences," Marketing Management, Volume 3, No. 3, Winter 1994 (With Lewis P. Carbone) http://www-1.ibm.com/services/au/igs/pdf/engineering_customer_experiences.pdf
"Managing the Information-Intensive Firm of 2001," Chapter in The Marketing Information Revolution, Robert Blattberg, Rashi Glazer, and John Little, editors, Harvard Business School Press, 1994.
"The Role of Technology In an Information Age: Transforming Symbols Into Action," Chapter in "The Knowledge Economy: The Nature of Information in the 21st Century," Annual Review of The Institute For Information Studies, 1993-1994, Northern Telcom Inc., and The Aspen Institute, November, 1993 (with R.L. Nolan)
"Managing By Wire," Harvard Business Review: Vol. 71, No. 5, September-October, 1993 (with R.L. Nolan) Reprinted in Harvard Business Review on the Business Value of IT, Harvard Business School Press, 1999, and in Markets of One: Creating Customer-Unique Value through MassCustomization, edited by J Gilmore and B. Pine, Harvard Business School Press, 2000 http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=93503
"From 'Make and Sell' to 'Sense and Respond,'" Management Review, American Management Association, October, 1992.
"Information Business Strategies Become Senior Management Priority," The Planning Forum Network, Vol. 3 No. 3, March, 1991.
"Business Strategies in an Information Economy," Report Number 90-119, Marketing Science Institute, Cambridge, Mass., December, 1990.
"The Case of the Migrating Markets," (Theodore Levitt), Commentary, Harvard Business Review, July-August, 1990.
"The Ladder To Literacy," FTP-NEA Advocate, Vol. 12, No. 5, January, 1986.
"Strategies for Marketing the New Technologies: Commentary," Marketing in an Electronic Age, Robert Buzzell, editor, Chapter 18, Harvard Business School Press, 1985.
"Literacy in The Computer Age," Information Processing, IBM Corp., Summer, 1985.
"Transitions in Information Technology Industries," Hudson Institute Conference Paper, Hudson Institute, Inc., April, 1984.
"Information Industries," Presentation Summary (Ernest Schneider), Hudson Strategy Group, Inc., June, 1983.
"Marketing--A Difference Maker," Proceedings, Zinc Industries Institute, April, 1979.
